BlackBerry takes out ads to reassure customers

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BlackBerry seeks to reassure customers:

Troubled smartphone retailer BlackBerry took out full-page ads in major newspapers yesterday to soothe worried customers. They asserted that customers could continue to count on BlackBerry since they have substantial cash on hand and a debt free balance sheet, but their actions speak louder than their words. The retailer has cut smartphone shipments amidst plunging sales and has cut 40% of its workforce. BlackBerry’s best hopes are the swirling merger and acquisition rumors that may dismantle the company. Taking out a full page add smells of desperation, and the decision to do it in print instead of online raised eyebrows.

Also read:

BlackBerry Open to Breakup

A New Buyer For BlackBerry

Things Are Still Getting Worse For BlackBerry

Deal In Place For BlackBerry To Be Sold For $4.7B

 

BlackBerry Warming to Breakup:

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BlackBerry More Open to Breakup:

BlackBerry is reportedly more open to breaking up and selling off the business piecemeal as doubts continue to be raised that Fairfax Financial will be able to obtain the funding for its $4.7B bid to purchase the company outright. Other companies who would be interested in parts of the firm include SAP, Cisco, and Samsung. Firms believe that breaking up the company unlocks more value for the buyer and some companies like Intel are only interested in BlackBerry’s patent holdings.  

 

BlackBerry Launches Its Latest Smartphone:

BlackBerry launches its latest smartphone:

I bet you didn’t even know Blackberry still existed. In an attempt to keep their business from spoiling completely, BlackBerry launched a new smartphone called the Z30. It has a touchscreen and a five inch display with a decent battery and processor. It was initially launched in Malaysia where they still hold some market share and will be sold in the U.K. and Middle East next week. There are no details yet available about a U.S. release. I doubt this going to help the failing company. I still think their best bet is to change their core product line to something else and completely transform the company, or sell. The latter option is the most likely scenario considering just two weeks ago BlackBerry announced the goal of selling the company by November. You can read about that proposed sale here.