BlackBerry takes out ads to reassure customers

BlackBerry seeks to reassure customers:

Troubled smartphone retailer BlackBerry took out full-page ads in major newspapers yesterday to soothe worried customers. They asserted that customers could continue to count on BlackBerry since they have substantial cash on hand and a debt free balance sheet, but their actions speak louder than their words. The retailer has cut smartphone shipments amidst plunging sales and has cut 40% of its workforce. BlackBerry’s best hopes are the swirling merger and acquisition rumors that may dismantle the company. Taking out a full page add smells of desperation, and the decision to do it in print instead of online raised eyebrows.