Netflix in talks to partner with cable providers

Netflix in talks to partner with cable providers

Netflix (NFLX) is reportedly in talks with Comcast (CMCSA), Time Warner Cable (TWC) and other cable television providers to make its video streaming service available to their customers. This partnership would include an app added to set-top boxes of cable operators, which would enable customers to search for web-based movies and television along with traditional programs. Cable providers ostensibly see Netflix’s $7.99 per month service as a tool to attract and retain customers, essentially subscribing to the view, “If you can’t beat them, join them.”