If only Instagram were indicative of market earnings. Despite all the pictures of Starbucks pumpkin spice lattes polluting social networks over the last month, shares of the coffee company fell 2.5% after earnings were released on Wednesday. Starbucks’s net profit rose to $481M, up from $359M and an EPS of $.63 beat expectations. Revenue grew 13% to $3.8B to meet expectations. It wasn’t all good news though, as sales growth slowed in Asia. Last week I wrote about how Starbucks pissed off the Asian media by charging more for their drinks in China than the U.S. Perhaps it is time to rethink that strategy.